Success Stories
Celum: High-end software from Austria
What do Hipp baby food and Claas combine harvesters have in common? Both brands swear by Celum software from Linz. Celum helps large organisations with their marketing activities, by helping them intelligently manage, optimise and efficiently display extensive collections of advertising material, images and videos. “It’s something we all know about. In our private lives, we’re constantly making videos and taking photos on our mobile phones,” explains Michael Kräftner, founder and CEO of Celum. “Now imagine the volumes of advertising, image and video material generated by a large company, and you’ll understand how it’s increasingly difficult to keep track of all this content, to approve content, and to ensure content is used where it’s needed: on posters, digital advertising spaces, or in online shops. That’s where our software comes in.”The first version of Celum was launched in 2003 and has become a tried-and-tested database for managing large image collections. Celum soon broadened and differentiated its portfolio, and developed software to manage and use large digital assets (DAM = Digital Asset Management). Celum’s product range now includes portal functions and cloud-based solutions for complex content.Why have more than 900 companies and institutions worldwide chosen Celum software products? Reasons include its ease of use, even in teams; seamless integration into existing software infrastructures; extensive automation and workflow functions including AI-based image management; as well as scalability and excellent performance paired with high data security standards. Celum serves customers in the retail and e-commerce sectors (e.g. Bauhaus, Schäfer, Shop Apotheke) including lifestyle and food products such as Mammut, Scott, Ricola, and BrauUnion; in industry (e.g. CLAAS, voestalpine, Mitsubishi Electric); as well as in the service and public sectors, including King’s College in London and Berlin public transport company BVG. Global mass market“Our market has become a global mass market,” says Michael Wirth, Celum CFO. “That means our task is to show where the market is heading. We’ve been working on understanding trends and responding to them for many years, and that makes funding an extremely important topic for us.”Celum uses the FFG General Programme to continue enhancing its solutions. “We are now working with the third round of funding from the General Programme,” says Michael Wirth. “In my role as CFO, it is essential to secure support for projects that we cannot immediately exploit commercially, i.e. where we incur expenses and are creating jobs, but where we can only launch the product to the market in a few years’ time.”Celum now employs almost 150 people at its campus in the south of Linz. Celum founder Michael Kräftner stresses: “I am convinced that we wouldn’t be where we are today if it hadn’t been for the first round of funding from the FFG. We wouldn’t be able to develop this kind of high-end technology here in Austria without the FFG.”